It is Thursday night, and someone is in Target buying cardboard boxes like it is a last-minute survival mission. They spend $120, still do not have enough, and half of them collapse before packing is done.

A Shopify founder scrolls through their payment dashboard and sees a row of chargebacks labeled “Fraud” and “Item Not Received.” It looks like a few random refunds until they realize it is thousands of dollars gone, plus fees, plus lost product.

A gym owner is paying for leads, posting on Instagram, running promos, doing everything... and still feels like growth is random. Then you look at their pipeline and see the real issue: inquiries sit untouched for hours (or days), texts don’t go out, and “I’ll call them later” turns into never.