A solo founder ships a tool that does one job, like turning messy receipts into clean invoices for a niche. No team, no funding, just a monthly bill tied to a task that never stops.

Someone Googles “convert PNG to JPG” for the tenth time this month and clicks the same ugly tool again. No brand. No design award. Just the fastest answer.

Most directories fail for the same reason most local “marketplaces” fail. They try to be Yelp, and they die under their own weight.