Trash pickup already happens every week. Customers already drag the bins out. The timing is built in. That means the business does not need to create demand from scratch. It just plugs into an existing routine and makes one annoying part disappear.

Most solopreneurs think software distribution has to be brutal. But for a lot of small software ideas, the better move is not creating demand from scratch. It’s building where the buyers are already searching.

Haley Gallagher and her husband started Moonlight Commercial Cleaning after looking for an after-hours side hustle.