A founder tells you they tried cold email and it failed. You check their setup and realize the campaign never had a chance. The mail was landing in spam, not in front of buyers.

A small site earns $600 a month. The owner is tired and lists it cheap. The buyer tweaks a few fundamentals and the same site suddenly throws off $1,000 a month.

A solo founder ships a tool that does one job, like turning messy receipts into clean invoices for a niche. No team, no funding, just a monthly bill tied to a task that never stops.