At a wedding, the dance floor is empty for an hour, but the photo booth has a line all night. The next morning, the couple posts booth videos and three friends ask, “who was your vendor?”

A parent reads their kid’s college essay draft at 11:30pm and realizes it sounds like every other essay. The deadline is Sunday. Panic turns into a credit card swipe fast.

A small medical clinic is busy every day, but the owner still feels broke. Then they open their aging report and realize they have tens of thousands sitting in “denied” and “unpaid” claims.