Someone Googles “convert PNG to JPG” for the tenth time this month and clicks the same ugly tool again. No brand. No design award. Just the fastest answer.

Most directories fail for the same reason most local “marketplaces” fail. They try to be Yelp, and they die under their own weight.

A founder types “best payroll software for contractors” into ChatGPT, scrolls the answer, and realizes something uncomfortable. The first brand that shows up in that answer is about to own the next 100 clicks.