Someone posts “selling my vending machines, need them gone” on Facebook Marketplace. To most people it looks like junk. To you it looks like discounted cashflow.

At a wedding, the dance floor is empty for an hour, but the photo booth has a line all night. The next morning, the couple posts booth videos and three friends ask, “who was your vendor?”

A parent reads their kid’s college essay draft at 11:30pm and realizes it sounds like every other essay. The deadline is Sunday. Panic turns into a credit card swipe fast.