Most solopreneurs think software distribution has to be brutal. But for a lot of small software ideas, the better move is not creating demand from scratch. It’s building where the buyers are already searching.

Haley Gallagher and her husband started Moonlight Commercial Cleaning after looking for an after-hours side hustle.

Build or buy small local advertising inventory. That could mean billboards, fence banners, trailer billboards, gym wall ads, car wash ads, local sports-field signage, or digital screens in waiting rooms.