A client posts a job and gets 40 proposals in an hour. The winner replies in seven minutes and sounds like the safest choice.

The shift is simple. Reddit is moving from a research pit stop to a conversion channel, as long as the ad feels native and the next step is immediate.

A founder tells you they tried cold email and it failed. You check their setup and realize the campaign never had a chance. The mail was landing in spam, not in front of buyers.