A founder types “best payroll software for contractors” into ChatGPT, scrolls the answer, and realizes something uncomfortable. The first brand that shows up in that answer is about to own the next 100 clicks.

A local roofer wakes up to a dead phone, checks Google, and sees the unthinkable: their listing is suspended. No map pin, no reviews, no calls.

Sunday morning at an Airbnb: everyone is wrecked, checkout is in three hours, and someone jokes about “needing an IV.” Then they look it up and realize mobile IV teams exist.