The shift is simple. Reddit is moving from a research pit stop to a conversion channel, as long as the ad feels native and the next step is immediate.

A founder tells you they tried cold email and it failed. You check their setup and realize the campaign never had a chance. The mail was landing in spam, not in front of buyers.

A small site earns $600 a month. The owner is tired and lists it cheap. The buyer tweaks a few fundamentals and the same site suddenly throws off $1,000 a month.