Many faceless YouTube niches are crowded, but narrow story categories still have search demand and weak competition. Local haunted history is hyperspecific, evergreen, and systematically underbuilt.

Mattia Righetti used a discipline most template sellers skip: he tested ideas publicly before building them. The workflow was straightforward.

Neighborhood platforms keep outperforming broader channels when the buyer wants a nearby recommendation. A single strong post in the right neighborhood can fill a week's calendar for a solo service business.