Micro-rental businesses keep winning where the replacement cost of equipment is high and actual usage is seasonal. The buyer does not want to own it. They want access to it once or twice a year.

Most people with real expertise never package it. They assume the market is too small, the audience too niche, or the knowledge too obvious. Those are all reasons to go faster, not slower.

Emily McDermott quit her insurance job and started selling spreadsheet templates on Etsy under the brand PrettyArrow.