Most directories fail for the same reason most local “marketplaces” fail. They try to be Yelp, and they die under their own weight.

A founder types “best payroll software for contractors” into ChatGPT, scrolls the answer, and realizes something uncomfortable. The first brand that shows up in that answer is about to own the next 100 clicks.

A local roofer wakes up to a dead phone, checks Google, and sees the unthinkable: their listing is suspended. No map pin, no reviews, no calls.