Episode #56

🍜 Same calendar, same Monday, same chance to break the loop. The Ramen Hustle is your reset button: one underpriced niche, one weird service gap, one playbook that turns “later” into a booked call this week.

When your first cold email gets a reply

  1. The hustle: A boring fight worth $500

  2. Field note: Attach an identity and a problem to your next template

  3. Trend: Become the authentication expert

  4. Fresh find: He flipped a cooler idea into a $13M business

Click here to feature your side hustle, business idea, or question in an upcoming newsletter.

The Friendly Fraud Refund Expert

A Shopify founder scrolls through their payment dashboard and sees a row of chargebacks labeled “Fraud” and “Item Not Received.” It looks like a few random refunds until they realize it is thousands of dollars gone, plus fees, plus lost product.

You’re selling recovered margin, not customer support.

WHY THIS WORKS

Chargebacks are a paperwork problem disguised as a money problem. Most brands lose disputes because the response is slow, incomplete, or sloppy. The bank wants a clean story with evidence. The brand is busy shipping orders. So the deadline hits, the brand submits a weak response, and they lose by default.

This is why a chargeback fixer works. Your job is to turn each dispute into a fast evidence pack: order details, tracking proof, delivery confirmation, policy screenshots, customer messages, and a simple timeline. You respond quickly, you standardize the process, and your win rate moves.

The hidden angle is repeatability. Most dispute reasons repeat. Once you build templates for “fraud,” “not received,” and “product not as described,” the work becomes a checklist and a timer. The brands that need this most are not tiny stores. It is the messy middle: shipping volume is high enough that disputes happen weekly, but the founder still owns every operational fire.

Winning looks like an “Evidence Vault” you build once, then reuse. Every future dispute becomes faster and cleaner.

  • People pay fast because chargebacks have response deadlines and feel like money evaporating.

  • The value is speed plus documentation, not persuasion.

  • Brands don’t comparison shop if you show a clean win story.

  • Templates compound: each new dispute makes the next one easier.

  • Prevention upsells create recurring revenue without extra chaos.

PROOF IT’S REAL

Chargebacks look like “just a refund” until you see how ugly the math gets. Chargeflow’s 2025 chargeback stats roundup walks through why one dispute can turn into a $450 hit after fees, labor, and lost product, and it even cites real merchant horror stories like Jacob Baker sharing how a single client’s disputes can snowball into tens of thousands in losses. That pain created a whole ecosystem of dispute-fighters, software, and operators because merchants can’t ignore it when banks start watching their ratios.

Chargeback.io’s data pages make the same point from the other side: even when the average chargeback amount looks “small,” the downstream costs and fraud multipliers turn it into a margin killer. And platforms like Shopify spell out the formal dispute process step-by-step, which is a hint that this is common enough to require its own playbook.

THE ECONOMICS

Two common models: (1) a monthly retainer to manage disputes or (2) a setup fee plus a success fee on recovered funds.

A believable starter range to validate: $500/month per brand depending on dispute volume, plus an optional 5%–15% success fee on recovered chargebacks. Your costs are mostly time, plus whatever tools you use to pull tracking proof and screenshots.

Simple math: if you charge $500/month and it takes 2–3 hours/week once templates exist, 4 clients is roughly $2,000/month. To hit $10k/month, you need 20 clients, or fewer if you add a success fee.

THE PLAYBOOK

  1. Pick your first niche: DTC brands doing 100–5,000 orders/month.

  2. Run a Dispute Audit Sprint: categorize the last 60–90 days of disputes and find missing evidence patterns.

  3. Build the Evidence Vault: policies, shipping proof templates, order screenshots, timeline templates.

  4. Create 3 dispute templates: Fraud, Not Received, Not As Described.

  5. Set a 48-hour SLA: every new dispute gets an evidence pack assembled within 2 days.

  6. Add a prevention layer: update policies, tighten delivery proof, and standardize customer comms.

  7. Productize pricing: $499 audit sprint, then $1,000/month management, optional success fee.

  8. Distribution advantage: partner with Shopify agencies and fulfillment centers who see disputes first.

FIRST CUSTOMER SCRIPT (copy/paste)

“Hey [Name] — quick question. Are chargebacks showing up as random refunds for you lately? I build a 48-hour ‘evidence pack’ system that helps brands win disputes back. If you want, I’ll audit your last 20 chargebacks and show exactly where you’re losing money and what to fix.”

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Attach an identity and a problem to your next template

  1. Win: Jason Ruiyi Chin (aka Easlo) turned niche Notion templates into a real business by productizing his own systems and selling them on Gumroad.

  2. Mistake: Most template sellers ship a generic dashboard with no specific outcome, so customers churn after one use.

  3. Fix: Easlo’s angle is outcome-first templates (ex: a “Second Brain”) plus public building on social so buyers trust the system.

  4. Opportunity: Sell templates as ‘job-to-be-done kits’ (ex: “Client Onboarding OS for freelancers”) and bundle a 10‑minute setup Loom as an upsell.

  5. One-liner: A single “template” becomes a repeatable SKU when you attach it to an identity and a problem.

Become the authentication expert

One of the weirdest signals of the year was also one of the clearest: people are searching for authentication. Google called out the question “How do I know if my Labubu is real?” as a standout “How do I…” query in its Year in Search recap. That is not just toy drama. That is a demand pattern. When something gets popular, the next wave is fear of fakes.

This creates a scrappy opening for “trust services” that sit next to hype markets. Collectibles, sneakers, cards, vintage gear, resale fashion. People do not want a lecture. They want a yes/no with proof. The opportunity is fast verification content: side-by-side photo checklists, fake-spotting guides, and quick inspection services. A tiny operator can win here by being the first to publish the clearest checklist. Not a long article. A single page with 10 quick checks, a photo example for each, and a short form to submit pictures for review. If the market is anxious, clarity converts.

  • Solopreneur Win
    A solo founder hit $12,000 revenue in 7 months with SERPtag and lays out the exact “what worked vs. flopped” playbook you can copy for your own tiny SaaS.

  • Founder Story
    First Round’s deep dive on Owner shows the scrappy wedge, the post-COVID pivot, and the unconventional outbound moves that got real traction (minus the fairy dust).

  • Entrepreneur News
    Reuters says neocloud startup PaleBlueDot AI raised $150M (Series B) at $1B+ valuation on Jan 28, 2026, screaming “there’s budget” for anyone who can source, optimize, or manage AI compute for teams.

  • Tool Stack

    Steal this plug-and-play n8n workflow that auto-qualifies real estate leads using OpenAI + Gmail + Airtable so you can offer “done-for-you lead triage” in a weekend.

  • Competition Gap

    This 2025 study analyzed 1,300+ law firm sites and 150,000 data points and found 26% don’t respond to online leads, which is basically a neon sign for “instant follow-up + intake automation” services.

  • Swipe File (Steal This)
    Rows doubled conversions by swapping their homepage for a product-first experience, and this quick breakdown shows exactly what they changed (and when it works).

  • AI Script (Copy/Paste)
    OpenAI’s prompting guide includes a ready-made “agent personality + response structure” pattern you can copy/paste and instantly adapt into a sharp lead-qualifier or support agent prompt.

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