Chargeback Recovery

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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🔥 FRESH IDEA

Chargebacks are the quiet leak that kills ecommerce margins because most brands treat them like bad weather. “It happens.” Then they eat the loss and move on.

But the math is brutal. Chargeflow breaks down how a chargeback is rarely “just a refund” once you stack the dispute fee, the lost product, and the labor to fight it. They peg the true cost as high as $450 per dispute in some cases (especially when you factor in time and operational drag) in their write-up on the true cost of chargebacks.

The hustle is simple: you become the person who runs the chargeback playbook so the brand doesn’t have to.

This is not theoretical. Chargeflow publicly shared an ROI breakdown where one brand improved its dispute win rate from 25% to 82%, and the “true cost avoided” math came out to ~$82K recovered revenue + ~$56K saved labor on their estimate model. They also have merchant case studies like Creative Home Designs showing how pulling the right Shopify order data into evidence packs made disputes easier to win.

What you deliver:

How you get paid:

The playbook is documented end-to-end in merchant-friendly guides like Kount’s representment breakdown and Justt’s representment checklist. You’re basically turning “random chaos” into a repeatable system.

Next step: find 20 Shopify brands in one niche and pitch: “I’ll build your dispute machine. You pay me only from recovered wins for 30 days.” That’s a leak fix, not a marketing expense.

🎙 HOT TAKE

One college student described getting paid $150 per signing as a notary signing agent, and said their highest single appointment paid $200 and took about half an hour. That’s the whole pitch: you’re not selling expertise, you’re selling trust and paperwork correctness. If you can verify IDs, follow instructions, and stay organized, the work is mostly logistics.

The market is bigger than people think. The National Notary Association reported that more than half of full-time mobile Notaries earn $2,000+ per month, and 16% earn more than $7,500/month once they’ve been doing it for a few years. That’s not “get rich quick.” It’s “get consistent.”

Playbook moves that actually matter:

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📍 LOCAL HUSTLE

The easiest local service businesses aren’t glamorous. They’re urgent. And Airbnb turnovers are basically a never-ending emergency.

Neel Parekh built MaidThis in Los Angeles and grew it into a home-cleaning company doing $100K+ per month, originally focused on busy people and short-term rentals. It’s the same job over and over, which is why it scales. Fewer surprises, faster training, repeatable checklists.

The hidden advantage is the buyer’s stress level. Airbnb hosts are terrified of bad reviews. Property managers have check-in clocks. When a cleaner no-shows, it’s not inconvenient, it’s a crisis. That urgency lets you charge for reliability.

What’s copyable here isn’t “start a cleaning company.” It’s the operating system:

First step: pick one micro-area and pitch 25 Airbnb hosts and property managers with “I can cover same-day turnovers.” Reliability is the product.