Dec 10th - Christmas Light Installation

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🚀 From zero to side hustle. While everyone's eating gourmet, you're stacking ramen and equity—The Ramen Hustle shows you how underdogs win: side hustles that print cash, ideas that scale, moves that pay. Take one. Run it.

IN TODAY’S EPISODE

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THE FRESH IDEA

Adam from Ottawa does $250,000 per year hanging Christmas lights. His average job is around $1,400. Time on site: 40 minutes. Customers lease the lights and pay every single year. This isn't a side hustle—it's a full business compressed into 8 weeks.

Here's why this works: Homeowners want their house to look amazing but don't want to climb ladders or untangle lights. They'll pay a premium for someone to handle it. You're not hanging their hardware-store junk. You're using commercial-grade C9 LED lights custom-cut to fit perfectly. And here's the key: you lease the lights to them. They don't own them. They pay you every year for installation, takedown, and storage. Recurring revenue. Lock in 50 clients and you've got a business that runs every November-December.

Adam charges $8-12 per linear foot. The average house needs 120 feet. That's $960-$1,440 per job. Do 2 houses per day, 3 days per week. That's $8,400 per week. Run it for 8 weeks: $67,200. Clear $40K-$50K profit in 2 months. Scale with crews and hit $200K-$250K annually.

Startup costs: $1,000-$2,000 for lights, clips, and safety gear. These lights last 5 years. After year one, costs drop.

How to start: Buy a starter kit. Practice on your house first. Film it. Post it. Offer your first 5 jobs at 50% off for testimonials. Then charge full price. Run Facebook ads targeting affluent neighborhoods. Cost per lead: $5-15. Post before/afters on Instagram. Partner with real estate agents for referrals.

The only downside - it's seasonal. You grind is for 8-10 weeks. The weather can mess with your schedule. But most service businesses grind year-round for less money. You're compressing a full year's income into 2 months.

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SMART PLAY

Discover how a 7-figure executive business coach and former IBM marketing executive, Julie, boosted engagement and loyalty by turning her courses, coaching, and community into a cohesive, branded coaching ecosystem on Kajabi.

Claim Your Free Seat

——— Keep going ■■■□□□□□ ———

FRESH SPARK

Start Shifting Beliefs

Your marketing isn't failing because of bad copy or weak offers. It's failing because you're trying to sell to people who don't believe success is possible for them. The fix? Shift their beliefs first, pitch second.

Strategic belief-shifting removes psychological barriers before you ask for the sale. Guide prospects from limiting beliefs ("I can't do this" or "This won't work for me") to empowering ones ("This is actually possible for people like me") through evidence, stories, and gradual reframes. This works everywhere—emails, sales calls, webinars, landing pages, social content. Anywhere you communicate with prospects.

How the best do it: Tesla didn't just sell electric cars—they shifted beliefs about EVs being slow and boring. Peloton didn't sell bikes—they shifted beliefs about home workouts being inferior to gyms. When the belief shifts, the sale becomes effortless. No pressure, no resistance.

List the limiting beliefs keeping your audience stuck. Write the empowering belief for each. Then systematically address each one using social proof, case studies, data, demonstrations, and reframes. Cognitive psychology shows that purchasing decisions resolve the tension between current beliefs and desired outcomes. Change the belief, change the outcome.

Sales feel natural because the prospect already believes they can win.

INSIDER ACCESS

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🔑 This is actually more than just a calculator…

It’s a rent (or mortgage) - destroying game engine.

You plug in multiple variables, and this thing instantly turns that scary number into a bunch of tiny, winnable missions:

It basically taps you on the shoulder and says:

——— Keep it movin’ ■■■■■□□□ ———

HIDDEN GEM

Nvidia just posted a record-breaking quarter… yet the markets dropped. Why?

Experts say that even the top AI earnings couldn’t calm the fear of a potential bubble.

After soaring at the open, the S&P reversed sharply, wiping out over $2T of value in hours.

The “Great Bitcoin Crash of 2025” only wiped out ~$1T by comparison.

Wall Street’s finally asking: What if AI isn’t enough?

So, where can investors diversify when public markets stop making sense?

Now, for members-only → blue-chip art.

It’s not just for billionaires to tie the room together. It’s poised to rebound.

With Masterworks, +70k are investing in shares of multimillion dollar artworks featuring legends like Basquiat and Banksy.

And they’re not just buying. They’re selling too. Masterworks has exited 25 investments so far, including two this month, yielding net annualized returns like 14.6%, 17.6%, and 17.8%.*

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_{*Past performance is not indicative of future returns. Investing involves risk. Reg A disclosures: masterworks.com/cd}

SNAPSHOT

From Side Project to NYT Acquisition

Josh Wardle built WORDLE as a gift for his partner. No monetization. No ads. No business plan. Just a simple daily word puzzle. A few months later: millions of players, global cultural phenomenon, and an acquisition by The New York Times for seven figures.

Why? The game is stupid simple. Guess a five-letter word in six tries. Every day, one new puzzle. Everyone gets the same word. But here's the genius: the share mechanic. After you solve it, you get a grid of colored squares showing your guesses. You can share it on Twitter without spoiling the answer. Suddenly, everyone's timelines were filled with WORDLE grids. FOMO kicked in. If you weren't playing, you felt left out. It became a daily ritual. People compared scores. Friends competed. It wasn't just a game—it was a social experience.

The growth: Launched October 2021 with ~90 users (mostly friends and family). By January 2022: millions of daily players. Twitter exploded with people sharing their scores. News outlets covered it. Celebrities played. It became a global thing in weeks. The New York Times acquired it early 2022. They integrated it into NYT Games alongside the crossword.

The lesson is clear -build something people love first. Monetization comes second. Josh didn't set out to build a billion-dollar company. He set out to make his partner smile. The rest followed. Virality happens when you remove friction and create shareability. WORDLE is proof: the best products feel like gifts, not transactions.

Read the success story here.

WIN STREAK

The Venue That Prints Money

Simone spent $50,000 turning an empty commercial unit into an event venue. Now she makes $15,000-$20,000 per month renting it out on weekends. No daily operations. No inventory. Just bookings, setup, and teardown.

People need spaces for baby showers, birthday parties, wedding receptions, and corporate events. Hotels are expensive and require catering minimums. You provide the space, tables, chairs, basic décor. They bring their own food. You charge $1,700-$2,950 per event. Peak season (May-July): every Friday, Saturday, Sunday is booked. That's 12-16 events per month at $2,000 average = $24,000-$32,000 in revenue.

Instagram is her best channel. 85-90% of bookings come from Instagram. She posts event photos, venue tours, and customer testimonials. She also runs Google Ads and Facebook Ads but Instagram organic plus paid performs best. Word-of-mouth is massive. Happy clients refer friends. Baby shower clients book their wedding reception later. She does tours Monday-Thursday, as late as 8-9 PM to accommodate people's work schedules. That personal touch converts. She made one mistake early on—ran a "2/22/22" special where all packages were $1,222. Everyone booked. She filled June and July but left $20K-$30K on the table.

Watch the full video here. How can you replicate Simone’s success in your neighborhood?

READING MATERIAL