EPISODE #42

If hustle were calories, I’d be shredded.

🚀 Thursday energy: focused, driven, ready to close the week strong. This is The Ramen Hustle, where we spot broken markets and build solutions.

Today’s download:

  • 💪 Gym marketing is broken. Here's how to fix it (and profit).

  • 💳 The retainer model that prints money

  • 🧑‍🏫 Course creators making bank

  • 🤖 The Shopify App store: goldmine or graveyard?

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🔥 FRESH IDEA

How to Land $3K/Month Gym Clients With a Free Audit

Many gym owners are incredible trainers but make terrible marketers. They've tried Facebook ads, bought leads from aggregators, and watched potential members ghost after the first contact. Their follow-up systems are either nonexistent or embarrassingly bad.

This gap is your opportunity. You don't need to be a marketing genius. You need to be slightly better than the disaster they're currently running. That bar is low.

The audit approach works because it's risk-free for them. Walk into any gym, offer to analyze their lead flow for free. Within an hour, you'll identify at least five places they're losing potential members. Slow response times, broken automations, and confusing booking processes. The problems are always there.

GoHighLevel is your secret weapon. The platform enables you to build comprehensive CRM and automation systems that integrate seamlessly with your existing setup. No migration headaches. No learning curve. You configure it once and it runs.

The system you build is simple: lead comes in, automated text goes out within 60 seconds, follow-up sequence nurtures for 14 days, booking link makes scheduling frictionless. Most gyms don't have this. They are missing calls, take hours to follow up with leads, and waste money on bad FB ads. When you install it, their close rates jump immediately.

Price the setup at $1,500 to $3,000. Include 90 days of support while they learn the system. Offer ongoing management at $500 to $1,000 monthly for gyms that want hands-off operation and fulltime Facebook Ad management..

Gym Launch case studies prove the model works at scale. Alex Hormozi built an empire serving this exact market. The demand is validated. You're not creating a market. You're serving an underserved one in your local area.

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🔎 MARGIN HACK

The Retainer Model That Prints Money

Stop quoting individual projects that require constant selling. Start selling monthly retainers instead. Here’s why: a $2,000 per month retainer beats a $6,000 project because it renews automatically without requiring you to close a new deal.

The math compounds. That $6,000 project takes three months to complete, then you're back to zero. A $2,000 monthly retainer generates $6,000 in three months—then another $6,000 the next quarter without additional sales effort.

1) Unique SEO example: “Content Refresh Retainer.”

What you sell: You don’t “do SEO.” You refresh what already ranks so it keeps printing traffic.

How the retainer is structured

  • Month 1 (setup): content inventory + “traffic leak” audit + priority list (Top 20 URLs)

  • Every month: refresh 4–8 existing pages

    • update titles/meta, fix outdated stats, expand sections, add internal links, repair broken links

    • do competitor gap analysis (what top pages have that yours doesn’t)

    • re-publish + monitor in Search Console

  • Reporting: “Before/after” clicks + impressions + ranking movement per refreshed URL

Why it’s sticky: they keep paying because Google keeps changing and competitors keep updating.

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2) Unique FB Ads example: “Creative Testing Retainer”

What you sell: Not “Facebook ads management.” You sell a creative lab that finds winners every month.

How the retainer is structured

  • Week 1: creative strategy + 10 angles (hooks) + 3 audiences

  • Weekly cadence: ship new creatives (e.g., 10–20 variants) + run structured tests

  • Monthly: kill losers, scale winners, refresh offer framing, and produce a “winner vault” doc

  • Success metric: CPA trend, MER/ROAS trend, plus “new winners found per month”

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Join the challenge today and tell us your story.

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💸 HUSTLE WINS

Course Creators Making $10k/month+

Greg Rog - (LearnUX): LearnUX is a UX/UI learning site built around straightforward training that helps people level up specific design skills without the “big bootcamp” vibe. Greg started it by turning what he knew as a UX practitioner into a focused curriculum people could actually finish, then used search + creator distribution to keep demand consistent.

Bruce Jones (1ON1 SEO Training): Bruce teaches business owners (and teams) how to do SEO and digital marketing effectively, instead of selling endless implementation. He built it by packaging years of client work into repeatable training formats (often 1:1-based), then selling that expertise as an ongoing service.

Tracie Fobes (Blogging products + courses): Tracie’s business is “blogging as a skill” packaged into courses and bundles that help people start, grow, and monetize blogs (plus tactical trainings like sponsored content and WordPress). She started by building blogs herself, learning what actually made money, then turning those repeatable systems into products people could buy instead of hiring her 1:1.

💥 CASE STUDY

Is it Profitable To Build A Shopify App?

The Shopify App Store is basically an “add-ons marketplace” for Shopify merchants. Shopify handles the core storefront, checkout, and payments, and merchants install apps to add the stuff they still need: upsells, subscriptions, reviews, bundles, shipping rules, support chat, WhatsApp automations, and more. Shopify itself pitches this as the “Shopify app advantage,” with 8,000+ apps and a vetting/review process before apps appear in the store

Why this is such a good business if you can code: distribution is built in. You’re not cold-emailing random companies. You’re putting a solution where merchants already go shopping for solutions. And because apps usually charge monthly subscriptions, you get compounding revenue: one build can sell to hundreds or thousands of stores with near-zero marginal cost.

The economics can be strong. Starter Story’s dataset estimates an average Shopify app does around $893K/year with an estimated ~45% gross margin (directional benchmark, not a guarantee).

And real examples show the range:

  • TxtCart (SMS/AI conversational commerce) says it grew to $30K MRR in 12 months, and later over $1M ARR, bootstrapped.

  • SuperLemon: the founders share they grew past $25,000 MRR in 14 months as a 2-person team.

  • Guarantees & Features Icons: the creator documented $1,051 MRR, and later says they sold the app at $6,700 MRR for $250K.

Shopify apps aren’t “apps.” They’re recurring revenue wrappers around one painful problem (returns, shipping rules, bundles, invoices, attribution, CRO). Build the narrow fix, price it like it saves time or makes money, and let the App Store be your distribution.

  • 💰 College essay tutor turned his side hustle into $220,000/year working just 10 hours per week - Seattle tutor Carter Osborne quit his PR director job to coach students full-time after building his tutoring business on the side

  • 🤖 Lambda raises $1.5 billion for AI cloud infrastructure - The AI chip company leads this week's biggest funding rounds as investors bet big on alternatives to Nvidia's dominance

  • 🎯 Thrifting YouTuber built 7-figure business from side hustle - 37-year-old Elizabeth now runs her own marketplace NikNax plus a YouTube channel generating $298K in ad revenue

  • 🏠 Handmade jewelry side hustle hit $1 million in sales with zero paid advertising - Coastal Caviar launched in 2024 and found instant product-market fit through TikTok

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