Mosquitoe Spray

Episode #134

📋 Thursday ops check: The Ramen Hustle is arriving with something packageable, pitchable, and ready to send before the week winds down into a long weekend, because a playbook that trades complexity for clarity pays better than looking busy.

That’s 6 sales in 7 months. 29 all time. And the performance?

16.5%, 17.6%, and 17.8%, net annualized returns on sold works held longer than one year (See all 29 at Masterworks.com)

It’s not from stocks, private equity, or real estate… it’s from contemporary and post war art. Crazy, right?

With Masterworks, you don’t need to be a BILLIONAIRE to invest in multi-million dollar art anymore.

Historically, the segment overall has had attractive appreciation and low correlation to stocks.*

Masterworks targets works featuring legends like Banksy, Basquiat, and Picasso, identifying what they believe to have significant long-term appreciation potential, not just at the artist level but at the level of individual artworks.

As one of the largest players in the art market, with $1.3 billion invested over 500 artworks, they pass critical advantages through to their 70,000+ members to add art to their portfolios strategically.

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^{*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.}

❌ The problem: Mosquito control has robust demand and thin competition in most suburban markets. Every homeowner with a deck and a humid summer is a potential recurring client. The independent solo lane is wide open.

💡 The pitch: Barrier spray programs treat residential yards every 21 days during mosquito season. Clients pay $75 to $150 per visit on an automatic subscription.

🚀 The bigger opportunity: Mosquito Joe franchise owners averaged $288,000 in gross revenue in 2024 per their franchise disclosure document. Mosquito Squad territories averaged $471,889. Both figures carry royalty fees and brand contributions. An independent solo operator running the same residential model keeps the full margin. The market is proven. The solo path skips the overhead.

Michael Hornung did not start with a grand plan to build a mosquito business.

He was running Valley Green Cos. in Sartell, Minnesota when he tested a mosquito barrier spray in his own yard. The result was simple enough for the neighbors to notice: the yard got quiet. Fewer bites. More time outside. Then the questions started.

Those questions turned into customers.

Hornung added about $25,000 per year to his lawn care operation without hiring another person. That is the piece that makes this more interesting than it looks. Mosquito control is not a giant new business at the start. It is an add-on service that fits cleanly into routes, neighborhoods, and warm-weather customer demand.

The real opportunity is not the first spray. It is the repeat visit.

A solo person can start small. A backpack mist blower runs roughly $400 to $800. Protective gear costs about $300 to $500. Initial chemical supply, usually bifenthrin or permethrin concentrate, can run $500 to $1,000. Liability insurance may add $800 to $1,500 per year. Total startup usually lands around $3,000 to $8,000, depending on equipment, licensing, and local requirements.

Mosquito treatments are usually sold as recurring seasonal service. A homeowner does not want one quiet weekend. They want the backyard usable all summer. That turns one sale into a route: every three to four weeks, the same house, the same yard, the same customer, the same problem.

That is why this works especially well for solopreneurs already doing lawn care, pest control, pressure washing, pool service, landscaping, or holiday lighting. They already have the local trust. They already know the neighborhoods. They already understand route density. Mosquito control becomes one more high-margin service layered onto the same customer base.

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Seed cycling — eating specific seeds during specific phases of the menstrual cycle to support hormonal balance — has amassed hundreds of millions of views on TikTok and Instagram. The practice involves rotating between pumpkin and flax seeds in the follicular phase, and sesame and sunflower seeds in the luteal phase. Gynecologists are discussing it. Functional medicine practitioners are recommending it. The search volume is climbing fast.

The product market is an embarrassment. You can buy raw seeds from Whole Foods or Amazon, or you can buy a brand called Beeya that sells pre-blended seed cycling packs for $45/month.

The women's hormonal health supplement market is projected to exceed $24 billion by 2030. Seed cycling is a gateway product — low-commitment, food-based, and backed by a community of women who already believe in it. The brand that makes it beautiful, educational, and subscription-worthy is building a customer acquisition channel into the broader women's wellness space.

The plays:

Beeya proved the market exists. The brand it deserves hasn't been built.

Moda is an AI design product where you prompt what you need, get a complete on-brand design, and edit every element on a full canvas. 

Our viral launch hit 4.4M views in days, tens of thousands signed up, and executives at major finance and tech companies now use it.

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💰 Marie Poulin turned a deep expertise in Notion into a $2M+ lifetime revenue course and consulting business—without paid ads—by making YouTube her discovery engine and her course the natural next step for viewers who finished her free content and wanted more structure.

🥊 Kevin Plank started selling moisture-wicking athletic shirts from his grandmother's basement in Maryland after becoming frustrated with heavy cotton practice shirts in college football. There, Under Armour was born.

📩 Email Love is a beautifully designed archive of high-performing emails across multiple industries.

📘 Who Not How by Dan Sullivan and Ben Hardy is the book that breaks the solopreneur's habit of asking "how do I do this?" and replaces it with "who already knows how to do this?"

🎭 Improv comedy and applied theater workshops for corporate teams are a booming B2B wellness niche—companies pay $3,000–$10,000 per session for communication and creativity training delivered through games rather than PowerPoints—and demand has outpaced supply of qualified facilitators willing to productize the offer.

🪒 Straight razor and vintage safety razor collecting has a dedicated Reddit community, a premium end that trades original Gillette Fat Boys and Merkur razors for $50–$500, and an ecosystem of artisan soap makers, custom scales craftsmen, and professional honers that looks nothing like what "shaving" meant 20 years ago.