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EPISODE #44

When someone says they don’t like your business idea

🚀 Tuesday tactics incoming. This is The Ramen Hustle, where we find profit in problems nobody else wants to solve. Ready to win?

Today’s download:

  • You vs. Pigeons

  • 📱 Claim Your Business Name on All Platforms Today

  • 🤖 Voice Search Optimization Is Finally Real

  • The Free Legal Templates Every Side Hustler Needs

Click here to feature your side hustle, business idea, or question in an upcoming newsletter.

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🔥 FRESH IDEA

Solar panels are bird magnets. The gap between panels and rooftops creates perfect nesting habitat for pigeons, squirrels, and other critters. These pests destroy expensive equipment and create fire hazards. Homeowners are desperate for solutions.

Over 4 million American homes now have solar panels on their rooftops, and installations are growing 20%+ annually. Every new panel is a future critter-proofing customer.

The problem compounds quickly. Bird droppings are acidic and damage panel surfaces. Nesting materials block ventilation and create fire risks. Squirrels chew wiring, causing system failures and costly repairs. Insurance companies are starting to ask questions.

Your service installs bird barrier systems, wire mesh that blocks the gaps without affecting panel performance. Material costs run $200 to $400 per average residential system. Installation takes three to five hours. Charge $600 to $1,200 for complete critter-proofing.

The target customer is easy to identify: any home with visible solar panels. Drive neighborhoods with high solar adoption. Note addresses. Send targeted mailers or door hangers. The visual identification makes prospecting trivially simple.

Bundle with panel cleaning for higher tickets. Dirty panels and critter problems often coincide. Offer both services and capture more value per visit. The customer who needs one usually needs both. Partner with solar installers for referrals. They sell systems but don't want service headaches. You become their go-to recommendation for post-installation problems. The referral pipeline runs indefinitely.

Seasonality varies by region. Nesting season in spring creates demand spikes. But year-round maintenance keeps the calendar full. Build recurring service agreements for quarterly inspections and cleaning.

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DO THIS NOW

Claim Your Business Name on All Platforms Today

Even if you're not active on TikTok, YouTube, or Threads today, grab your handle right now. Squatters and copycats will take it before you realize you need it. Five minutes of prevention beats months of frustration, negotiations, and potential rebranding.

Namechk checks username availability across dozens of platforms simultaneously. Type your business name once and see instantly where it's available, where it's taken, and where you need to act immediately. The tool costs nothing and saves hours of manual platform checking.

Namecheckr provides another option for comprehensive platform searches including domain availability. Use multiple tools to ensure complete coverage—each one indexes slightly different platforms, and you want to catch everything.

🧠 The strategic thinking matters as much as the tactical execution. Claim exact matches of your business name first. Then claim common variations—with underscores, without spaces, abbreviated versions. The accounts can sit dormant, but they'll be waiting when you need them. A competitor or squatter grabbing your name on an emerging platform creates headaches that are entirely preventable.

Set a calendar reminder to repeat this exercise quarterly. New platforms emerge constantly. Threads launched and exploded in days. The early claimers of handles on emerging platforms have significant advantages over those who arrive late. Make this a routine part of brand maintenance.

Creativity + Science = Ads that perform

Join award-winning strategist Babak Behrad and Neurons CEO Thomas Z. Ramsøy for a strategic, practical webinar on what actually drives high-impact advertising today. Learn how top campaigns capture attention, build memory, and create branding moments that stick. It’s all backed by neuroscience, and built for real-world creative teams.

🌊 RISING WAVE

Voice Search Optimization Is Finally Real

When someone says, “Hey Google, find a plumber near me,” they’re not browsing. They’re trying to hire. And voice usage is big enough now that ignoring it is basically ignoring high-intent leads. Google-backed research has cited 27% of the global online population using voice search on mobile.

Here’s the business opportunity: offer “Voice-Ready Local SEO” as a productized service to local businesses. The goal isn’t “rank for voice.” It’s to win the two places voice pulls from: the local map results and the single best answer. 40.7% of voice answers come from featured snippets, and voice answers tend to be short and direct.

👉 What you actually do (high ROI, simple deliverables)

  1. Google Business Profile tune-up: correct categories, services, hours, service area, photos, and FAQs. (Most “near me” calls start here.)

  2. FAQ blocks on service pages written in real-language questions:

    • “How much does emergency plumbing cost in ___?”

    • “Are you open right now?”

    • “Do you offer same-day service?”

  3. Featured-snippet targeting: write 2–3 “best answer” paragraphs per service page (30–40 words, clear, no fluff).

  4. Speed + structure: compress images, fix mobile speed, add FAQ schema so Google can understand Q&A.

👉 How to sell it

Pitch a 30-day Voice Search Sprint: “I’ll make you the business Google is confident recommending out loud.” Charge $750–$2,500 setup + $300–$1,000/mo to keep adding FAQs, pages, and snippets.

📍 RESOURCE DROP

Contracts, NDAs, and terms of service shouldn't cost $500 from a lawyer before you've even made your first dollar. Rocket Lawyer, LegalZoom, and Docracy offer templates that handle 90 percent of common business situations. Custom legal work makes sense once you're established. Templated protection makes sense now.

Here’s the move: stop thinking “legal” and start thinking risk control. Most side hustles blow up for the same dumb reasons, not because the idea was bad, but because expectations weren’t written down. Your goal isn’t to win a courtroom. It’s to prevent the messy conversations that kill deals.

The 7 templates that cover most side hustles

  1. Client Services Agreement (scope, timeline, payment, ownership)

  2. Statement of Work (SOW) (the exact deliverable list; this prevents scope creep)

  3. Invoice + Late Fee Policy (terms, due date, late penalties)

  4. Mutual NDA (only if you’re sharing real sensitive info)

  5. Independent Contractor Agreement (if you hire help on Upwork)

  6. Refund + Cancellation Policy (especially for coaching, digital products, services)

  7. Website Terms + Privacy Policy (if you collect emails or take payments)

If you only do two, do Services Agreement + SOW. Those two documents save more money than any tool subscription.

Payroll errors cost more than you think

While many businesses are solving problems at lightspeed, their payroll systems seem to stay stuck in the past. Deel's free Payroll Toolkit shows you what's actually changing in payroll this year, which problems hit first, and how to fix them before they cost you. Because new compliance rules, AI automation, and multi-country remote teams are all colliding at once.

Check out the free Deel Payroll Toolkit today and get a step-by-step roadmap to modernize operations, reduce manual work, and build a payroll strategy that scales with confidence.

READING MATERIAL

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  • 💰 Power washing businesses are clearing $500-$800/day — with a $3,000 equipment investment and zero employees, operators are booking jobs through Google Local Service Ads and neighborhood Facebook groups at $200-$400 per driveway

  • 💡 Whitney Wolfe Herd went from fired Tinder exec to Bumble billionaire — built a $13B dating app empire after being ousted and suing for harassment, becoming the youngest woman to take a company public at 31

  • 🎯 Local cleaning businesses flip for 3-4x annual revenue — operators building $200K-$500K businesses with recurring commercial accounts are selling to aggregators like Main Street or private equity roll-ups

  • ⚠️ 31% of Amazon FBA sellers make less than $500/month — Jungle Scout data shows most fail due to underestimating competition, PPC costs, and inventory management before burning $10K-$30K testing products

  • 📱 David Karp sold Tumblr for $1.1B at age 26 — the high school dropout taught himself to code at 11, built the blogging platform in his mom's apartment, and sold to Yahoo before it spectacularly failed

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