Episode #196
From Zero to Side Hustle
 

“Here’s what I bring to the table.”

🎤 Weird Al Yankovic has been doing the same basic bit since 1979. Five Grammys later, the “novelty act” has outlasted plenty of the artists he parodied.

The narrow lane was the advantage. Nobody else wanted it, so nobody else got very good at it. That is the shape we look for in business: small, weird, overlooked, and quietly profitable. The best opportunities are often hiding in corners too boring for everyone else to notice.

Grab a fork.

Today's Menu
01
The Hustle
💡 Dead neon, $125,000 to relight
02
The Trend
🪙 Small deals nobody bids on
03
Steal This Recipe
🎙️ The pitch that books podcasts

 
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THE HUSTLE
 

The Last Guy Who Can Bend Glass

WHAT’S THE PROBLEM?

Vintage neon is having a moment. Bars want the old sign lit again, and restaurants are ordering fresh tube.

The people who can bend that glass are nearly gone, and a bar owner with a dark storefront is not about to become one.

That's the gap: everybody wants the glow back, and nobody wants to learn glasswork to get it.

WHAT’S THE BIG IDEA?

One skill, three revenue lines. New signs quoted per piece, repairs, and restoration, where the money is, because an irreplaceable sign has no substitute.

The shop makes its money bending new tube. But it grows on the signs nobody else can fix.

Jim McCarter learned the trade from his wife's grandfather and opened Creative Neon in Columbia, Missouri in 1988. He is the only glass bender left in central Missouri, so work comes from across the state, and he quotes by letter count, tube diameter and color, which leaves nobody to price him against. What that is worth at the top showed up in Massachusetts, where Dave Waller of Neon Williams priced the rebuild of New Bedford's Paul Revere sign at $125,000.

Zooming out: the shortage is the pricing power.

This is any trade with a big installed base and few people left to service it. Pipe organs, mechanical watches, plaster molding.

🔺 The winners will be the ones who buy the shop instead of learning the trade, because a retiring owner's list and equipment transfer in one transaction. The trade is not short of demand, it is short of successors.

🔻 The risk is that scarcity is a symptom, not a moat. The benders vanished because the work left first, and one Chicago operator puts the market at roughly 70 percent LED. A shrinking market with no competition is still shrinking.

You might also like ⇢ The Pinball Restorer Charging $145 an Hour to Fix a 40-Year-Old Machine

The Ramen Hustle Next Step
Call the three oldest sign shops within fifty miles and ask who does their glass. That name is your teacher, your subcontractor, or your seller. The goal isn't to become a glass bender. It's to own the last shop for a hundred miles.

What's your take?

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THE TREND
 

Nobody Shows Up For The Small Ones

Teamshares

The money that spent five years chasing retiring business owners has quietly moved upmarket.

Teamshares began trading on Nasdaq in June, calling itself the market-leading acquiror of businesses from retiring owners, grown to 93 businesses since 2020. It buys in a band of $0.5 to $5 million of EBITDA. Search funds and private equity follow the same gravity, because the fees are better up there.

Which leaves the bottom emptier than it has been in years. The Q1 2026 IBBA Market Pulse found deals under $500,000 drew an average of 1.61 offers and closed at 2.0x seller's earnings, while 83 percent of deals above $5 million drew three or more bidders. Seventy percent of those small sellers had no exit plan at all. BizBuySell's Q1 report has the median sale price flat at $350,000, with one broker saying plainly that he sees less demand under $1 million even as private equity activity climbs.

Where the trend branches next:

  • Buying a route or a client book instead of a whole company

  • The second location a multi-unit owner quietly wants off the books

  • Direct outreach to owners with no exit plan, before a broker ever lists them

► The advantage at the bottom of this market is not negotiation, it is attendance. Two offers is a conversation. Ten offers is an auction, and auctions are how you overpay.

 
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STEAL THIS RECIPE
 

The Podcast Pitch That Doesn't Ask To Be A Guest

Who used it: Ivan Escott at Respona, sending cold pitches to podcast hosts. 1,000 emails over 13 months, a 24.3% reply rate, and appearances on 74 different shows.

The email pitcj:

Subject: Episode #

Hi first_name,

[icebreaker about the episode Omar's guest was on]

Shared the episode with our team here at Respona to try it out this year. I'll also drop a link to the podcast in our next newsletter :)

I'm wondering if you'd be open to being introduced to someone I know in the SaaS space.

Been a listener of the [podcast name] and love every single episode you put out!

p_s

Cheers,

📋 Why it works: every other email in that inbox asks the host for a slot, which costs the host something. This one offers to fill a slot, which is the thing the host actually lies awake about. The booking comes back as a counter-offer.

Swap this for your niche: "someone I know in the SaaS space" becomes someone you know in yours.

 
Hungry yet?

The Sides
📡 On Our Radar
FinCEN has permanently ended beneficial-ownership reporting for US companies and says it will delete the data already submitted.
💰 Solopreneur Win
Mark Schmitt pulls 1.5 million golf balls a year out of the water hazards at about 150 courses and turns them into roughly $500,000 in sales, paying the courses 6 to 10 cents a ball in store credit.
🏪 Founder Story
Dick Cabela bought Japanese hand-tied flies at $2.25 a gross, ran a classified ad that pulled exactly one order, then switched to a free-sample ad in Field and Stream and built a catalog empire out of his kitchen.
🧾 Money Model
A salon owner isn't selling haircuts, they're selling chairs: booth rent averages about $400 a month and runs to $1,000 a week in Manhattan, collected whether the stylist books anyone or not.
🌱 Quiet Opportunity
Backflow preventer testing is a job the law re-orders every year, at $75 to $250 residential and $150 to $400 commercial, and only a certified tester can sign it off.
🛠️ Useful Little Tool
Screen Studio auto-zooms on your cursor while it records, which is the entire reason agency product demos look like that, for $9 a month.

 
Enough talk. Go cook.

That's the plate. Reply and tell us which one you'd actually try.

Forward this to the friend who keeps saying there's nothing left to start.

Happy Monday.
 
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