Tweet Writing for Founders

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🔥 FRESH IDEA

Founders know X/Twitter can drive trust, hiring, and deal flow. They just can’t post consistently. That gap has turned into a real service business: short-form ghostwriting retainers that often land in the $1.5K to $3K/month range for “write + schedule + light strategy” work.

The job is simple: capture the founder’s voice, then ship a steady stream of tweets and threads. “Voice capture” is the moat. You’re not writing generic tips. You’re translating their opinions into posts that sound like them. That’s why programs like Ship 30 for 30 produce so many operators in this lane: the skill is mostly reps and frameworks, not magic.

The easiest way to deliver faster is to run a repeatable system. Justin Welsh’s idea of building a reusable library makes ghostwriting feel like assembly, not inspiration.

Credibility doesn’t require a huge audience. It requires proof that you can write in someone else’s voice and drive clarity. One easy way to build it is to publish “voice-match samples” on your own account, then collect a mini portfolio you can share privately. Even with no big personal brand, people are landing retainers by showing strong samples and targeting the right prospects (example).

To get clients, treat it like a pipeline. Make a list of 50 founders who already tweet occasionally, then send each a micro-audit plus 10 sample tweets in their voice. Writers trained on short-form frameworks do this fast because they’re using repeatable formats, not improvising from scratch.

🛩 DEEP DIVE

Thomas Frank didn’t build a template business by guessing what people wanted. He built it by teaching a system for years, then selling the exact tools people kept asking for. In an interview with Business Insider, he said his two paid templates generated more than $1M in revenue in 2022.

The product side is straightforward: his flagship “second brain” template, Ultimate Brain, is sold as a one-time purchase with tutorials and support baked in. He pairs it with higher-value use cases like Creator’s Companion for content planning, which is priced separately and also sold as a bundle. That bundling lets customers self-select into bigger purchases without needing aggressive sales tactics.

The real mechanism is the flywheel. His Notion-focused content earns trust, trust creates buyers, and buyers fund better product docs and demos. He calls it the “template-driven” growth loop.

Ramen First Step: Publish one free template that solves a narrow pain, then pitch a paid “pro” version with a walkthrough video and a simple upgrade path.

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‼ RISING WAVE

Meta's Threads has grown to over 400 million monthly active users, with 150 million daily active users as of late 2025. TechCrunch reported Threads added 50 million monthly users in a single quarter, making it one of the fastest-growing social platforms in history.

For text-based content creators, Threads offers an emerging opportunity. The platform's integration with Instagram means your existing audience can follow you instantly. Building presence on a growing platform is easier than fighting for attention on a declining one.

Threads' advertising is now available globally, with Meta rolling out video ad formats. Business of Apps projects Threads could generate $8 billion in revenue by end of 2025 and $11.3 billion by 2026. Where ad dollars flow, creator monetization follows.

The content style mirrors Twitter's best era—conversational, authentic, less polished than Instagram. Founders sharing lessons learned. Creators posting behind-the-scenes moments. The algorithm rewards engagement over follower count, giving newcomers visibility.

Start building now while the platform is still growing. Cross-post your best Twitter content. Engage authentically in conversations. The creators who establish presence during growth phases benefit most when the platform matures.

MARKETING GENIUS

One viral video. One simple message. One billion-dollar acquisition by Unilever. Dollar Shave Club's launch video cost $4,500 to produce and generated $12,000 in sales within the first 48 hours. The lesson has been studied for over a decade, but the core principles remain underutilized.

Dollar Shave Club’s launch video wasn’t “brand content.” It was a sales pitch disguised as entertainment, and it solved three hard marketing problems in under two minutes.

First, it positioned the enemy instantly: overpriced razor blades. Then it made the alternative feel obvious: “we deliver great blades for cheap.” Founder Michael Dubin shot it for $4,500 and it drove 12,000 orders in the first 48 hours. That’s not just awareness. That’s conversion.

The genius is how the video compresses an entire funnel into one watch:

That one asset created distribution DSC could never afford through ads, and it kickstarted a subscription engine that later sold to Unilever for $1B. Harvard’s digital case write-up points out how DSC re-framed a “razor market” into a membership convenience product.

Ramen First Step: Script your own “category enemy” video in 60 seconds: what’s overpriced, what you do instead, what it costs, what happens next. Then record it messy on purpose.

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